E -mail is the most significant mode of business communication and it is hard to imagine a business world without it. By 2023, there will be approximately 4.3 billion email users worldwide, according to Statista. 73% percent of millennials, aka the generation, gradually influencing the demographic of big brands’ client bases, prefer to communicate business dealings and affairs via email. In the B2B spectrum, email marketing is as important as ever. Statista also revealed that 30% of marketing specialists worldwide mentioned that, of all marketing channels, email marketing offers the maximum ROI. Given the significance of email marketing to businesses, it is no surprise that the use of Artificial Intelligence , specifically, is rapidly growing amongst email marketers. Almost every industry today is embracing automation tools and technology as it cut down costs and slims intricate processes. AI technology is advantageous in E-mail marketing strategy as it can scrutinize data mu
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